Al Pascarelli
Betty@hellobabydoll.com
What the FAQ is your process? For the most part we don’t care how the work gets done as long as it is amazing, on brief and on time. We don’t believe staring at a computer screen is always the ideal way to come to a huge idea. That said, coming to a better idea keeps us up at night and we appreciate a team that doesn’t view creativity as a job but as a way of looking at and interacting with the world. Simply put, we live creativity.
What the FAQ do you want? To do incredible work and push comfort levels to do so. Over the years we have come to know that not every project is the right one to do this. A great CD knows when to push and knows when to answer the brief bang on with reliable, well thought out, brilliantly designed and beautifully written work. We believe the client should experience both a little nervous excitement as well as the feeling of being protected by their little blue Betty blanket.