New Balance: Urban Dash
Ex Awards Gold- Best mobile app Event Technology Awards Gold- Best Mobile App Caples Awards- Bronze Effie Finalist
New Balance was launching a flagship store in the Flatiron District of NYC and wanted an innovative approach to drive eyeballs and foot traffic to the store. The creative mind
behind Betty delivered.
The end result:
Over 70 million media impressions.
Over 14,000 miles covered by New Yorkers.
Over 6 million blogger hits day 1
New Balance: Lace For The Cure
"We have no budget. Do something awesome."
New Balance wanted to show support for Susan G. Komen in store but warned us they
did not have a large budget. We laced every shoe in the store pink and made a donation for each shoe purchased. Men were incentivized with an extra donation if they wore their pink shoe laces out the building.